You’ve googled. You’ve asked your business pals for recommendations. And you’ve checked testimonials. You reckon you’re just about ready to request a discovery call with your chosen copywriter or content writer. But before you do, there are 3 things you should do to ensure you’re not wasting your time or theirs… Check their pricing. Many […]
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5 signs you shouldn’t hire a copywriter.
Do you know what I hated most about my post-uni sales job? It as the attitude of upper management that: ‘Everyone needs what we’re selling.’ According to them, there should’ve been a way to overcome any objection. A way to persuade absolutely anyone on our list to whip out their credit card there and then. […]
The 4 best business investments to make BEFORE the end of the tax year.
With April fast approaching you might have done some sums and realised that you really do need to invest a little more £££ in your business if you don’t want the tax man to take ALL of your hard-earned cash come January. Question is, with so many different ways to invest in your business, how […]
Does your content need a CTA?
Why “CTAs are only for sales copy, not content” is total BS. The problem: I was scrolling Insta the other day and saw a post by a fellow copywriter and content writer about the difference between copy and content. The nutshell version: copy is for selling and content is for educating. So, sales pages and […]
How to give your copywriter feedback (in a way that avoids crushing their soul AND gets you exactly what you want).
“I hate this!! Please change.” True story: I once opened up a client’s project document to find these immortal words hovering over paragraph one of a 2000-word blog post. Reader, I don’t mind telling you that a teeny tiny piece of my soul withered away that day as I questioned my entire career choice […]
Working with a copywriter series: How to prepare for a meeting with a copywriter.
Lovely humans! So glad you’ve made it back to my Working with a Copywriter mini-series. The TL: DR version of what we’re doing here is this: Lots of business owners feel a little freaked at the thought of hiring a copywriter or content writer to work on their business. I mean, handing any aspect of […]