How it works

Never worked with a copywriter before? We probably all work a little differently but read on to find out more about the process I use with my copywriting clients.

Step 1.

First of all, drop me an email to let me know what it is you need help with. If you already have some text written down, it would be really helpful if you could include that in your correspondence. This will give me an idea of how complex a job it will be and I will be able to give you a realistic quote. Equally, don’t worry if you want me to write something from scratch. Simply give me as much detail as you can about your project. I’ll then get you booked in for a free, 30-minute Skype call (new clients only) where I can get to know you and your business and you can see if you think I’ll be a good fit for your project.

Step 2.

Based on our chat, I will send you a quote for the project. Providing the project scope doesn’t change, this will be the figure you will pay. No nasty surprises come invoice day! Quotes include one round of revisions. At this point, we can also discuss the deadline for the project. I can sometimes provide a very quick turnaround if it’s needed, just ask.

I require a 50% deposit, payable by bank transfer (I’m sorry, I don’t accept cheques), to secure your spot on my schedule.

Step 3.

Once I’ve received your project depositĀ I’ll send you a simple questionnaire to fill in. This will help me understand who your clients are, what your USP is and ultimately what you need your copy to do for you. This is a vital part of the research process and will help me develop a thorough brief, which is the key to copy that works.

Step 4.

I will send you a word document containing the first draft. Working with ‘track changes’ (don’t worry if you haven’t used this Word feature before, it’s super user-friendly), we can go over any tweaks to the text and any concerns you may haveĀ before I begin a final edit.

Step 5.

I will email you the final draft, along with my invoice.

It’s always much appreciated if clients can provide a short testimonial after the completion of the project.

Methods of communication.

Apart from the initial 30-minute discovery call, we’ll communicate by email. I find this is the most efficient means of communication that has the added bonus of giving all parties a permanent record of the project and ensures that we’re all on the same page at every stage of the process.



To get started, email me at