You’ve googled. You’ve asked your business pals for recommendations. And you’ve checked testimonials. You reckon you’re just about ready to request a discovery call with your chosen copywriter or content writer. But before you do, there are 3 things you should do to ensure you’re not wasting your time or theirs… Check their pricing. Many […]
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How to simplify your marketing copy volume 2
Hopefully after last week’s post, you’ve had a look through your writing and taken a big, red pen to any superfluous words. This time, I’m not highlighting errors as such, but easy ways to simplify the language you use in your marketing copy. Many of us have a tendency to make everything more long winded than […]
How to simplify your marketing copy volume 1
I wonder sometimes if my clients are taken aback when they receive their first draft of concise copy. When you’re paying for something, you want as much for your money as you can get, right? Not necessarily. When it comes to copy, less really is more. Regular readers will have sussed that this is my […]