Do you know what I hated most about my post-uni sales job? It as the attitude of upper management that: ‘Everyone needs what we’re selling.’ According to them, there should’ve been a way to overcome any objection. A way to persuade absolutely anyone on our list to whip out their credit card there and then. […]
Copywriting tips
How to give your copywriter feedback (in a way that avoids crushing their soul AND gets you exactly what you want).
“I hate this!! Please change.” True story: I once opened up a client’s project document to find these immortal words hovering over paragraph one of a 2000-word blog post. Reader, I don’t mind telling you that a teeny tiny piece of my soul withered away that day as I questioned my entire career choice […]
Working with a copywriter series: How to prepare for a meeting with a copywriter.
Lovely humans! So glad you’ve made it back to my Working with a Copywriter mini-series. The TL: DR version of what we’re doing here is this: Lots of business owners feel a little freaked at the thought of hiring a copywriter or content writer to work on their business. I mean, handing any aspect of […]
Working with a copywriter: what to expect from your discovery call.
I recently discovered that, to some folks, the thought of working with a copywriter or content writer can be kinda scary. Now this threw me. Not least because most of the copywriters I know are a) brilliant but riddled with varying levels of self-doubt and b) lovely people who will bend over backwards to […]
Are you following the Green Claims Code? A quick guide for eco-friendly marketing.
Greenwashing is frustrating as hell. Whether you’re a consumer trying your best to make ethical purchases, or a truly ethical business trying to get your message out there, the fact that the world and their mother are jumping on the green bandwagon is doing you no favours. How do you know if your money is […]
One reason your customers are buying elsewhere.
I got a new car: a lovely little electric blue Fiat 500, called Gino (don’t ask, just rest assured it’s a comment on my dodgy driving!) But it wasn’t the car I really wanted. You see, it was a choice of two. Same model. Same age. Same miles on the clock (more or less). […]