Why “CTAs are only for sales copy, not content” is total BS. The problem: I was scrolling Insta the other day and saw a post by a fellow copywriter and content writer about the difference between copy and content. The nutshell version: copy is for selling and content is for educating. So, sales pages and […]
Content marketing
Are you following the Green Claims Code? A quick guide for eco-friendly marketing.
Greenwashing is frustrating as hell. Whether you’re a consumer trying your best to make ethical purchases, or a truly ethical business trying to get your message out there, the fact that the world and their mother are jumping on the green bandwagon is doing you no favours. How do you know if your money is […]
How to create content that’s brimming with personality.
Huzzah! If you want to know how to write anything from a sales page to a blog post, you’ll find an online template that’ll show you, step by step, exactly how to do it. That’s the good news. The bad news is that every damn online page, every blog post, every email…is starting to sound […]
Do you know how to write about your North Star?
“This is super important…but I don’t think it’s enough for a blog post.” A client said that to me recently. We were having our monthly catch up, hashing out what her blog posts were going to focus on for the next month. And she came up with just one sentence that summed up […]
4 ways to write an utterly irresistible blog post intro.
Do you spend ages crafting the perfect headline for your blog posts? What if I told you that it’s all a huge waste of time? I know, I know: from the time you started blogging you read about how important it was to craft the perfect headline. To optimise it for SEO. To run […]
How ethical and eco-friendly businesses can use brand photography to attract their ideal clients.
Guest post alert! Visual branding has never been more important. From your website to your Insta feed, your ideal client should be able to take one teeny tiny glance and get an instant sense of what you, your brand, and your business are all about. Particularly when you’re not just selling a product or service […]