I recently discovered that, to some folks, the thought of working with a copywriter or content writer can be kinda scary. Now this threw me. Not least because most of the copywriters I know are a) brilliant but riddled with varying levels of self-doubt and b) lovely people who will bend over backwards to […]
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10 ways to make your online content more inclusive (for those who have no clue where to start!).
Is your content as welcoming as you want it to be? We all want to put the welcome mat out with our content. That’s why we focus on avoiding jargon, keeping the language simple, and tailoring our messaging to our audience. However, it can be hard to judge how welcoming and inclusive your content […]
Are you following the Green Claims Code? A quick guide for eco-friendly marketing.
Greenwashing is frustrating as hell. Whether you’re a consumer trying your best to make ethical purchases, or a truly ethical business trying to get your message out there, the fact that the world and their mother are jumping on the green bandwagon is doing you no favours. How do you know if your money is […]
One reason your customers are buying elsewhere.
I got a new car: a lovely little electric blue Fiat 500, called Gino (don’t ask, just rest assured it’s a comment on my dodgy driving!) But it wasn’t the car I really wanted. You see, it was a choice of two. Same model. Same age. Same miles on the clock (more or less). […]
In web design, what comes first? Design or content?
My heart absolutely sank when the email came in. “Could you just shave about 300 words off that bit? The designer’s created a specific box for this section and we have to make the text fit.” I think I cried actual snotty tears on that occasion. Because here’s what the client didn’t know and […]
How to create content that’s brimming with personality.
Huzzah! If you want to know how to write anything from a sales page to a blog post, you’ll find an online template that’ll show you, step by step, exactly how to do it. That’s the good news. The bad news is that every damn online page, every blog post, every email…is starting to sound […]