You’ve googled. You’ve asked your business pals for recommendations. And you’ve checked testimonials. You reckon you’re just about ready to request a discovery call with your chosen copywriter or content writer. But before you do, there are 3 things you should do to ensure you’re not wasting your time or theirs… Check their pricing. Many […]
small business marketing
5 signs you shouldn’t hire a copywriter.
Do you know what I hated most about my post-uni sales job? It as the attitude of upper management that: ‘Everyone needs what we’re selling.’ According to them, there should’ve been a way to overcome any objection. A way to persuade absolutely anyone on our list to whip out their credit card there and then. […]
The 4 best business investments to make BEFORE the end of the tax year.
With April fast approaching you might have done some sums and realised that you really do need to invest a little more £££ in your business if you don’t want the tax man to take ALL of your hard-earned cash come January. Question is, with so many different ways to invest in your business, how […]
Working with a copywriter: what to expect from your discovery call.
I recently discovered that, to some folks, the thought of working with a copywriter or content writer can be kinda scary. Now this threw me. Not least because most of the copywriters I know are a) brilliant but riddled with varying levels of self-doubt and b) lovely people who will bend over backwards to […]
Are you following the Green Claims Code? A quick guide for eco-friendly marketing.
Greenwashing is frustrating as hell. Whether you’re a consumer trying your best to make ethical purchases, or a truly ethical business trying to get your message out there, the fact that the world and their mother are jumping on the green bandwagon is doing you no favours. How do you know if your money is […]
One reason your customers are buying elsewhere.
I got a new car: a lovely little electric blue Fiat 500, called Gino (don’t ask, just rest assured it’s a comment on my dodgy driving!) But it wasn’t the car I really wanted. You see, it was a choice of two. Same model. Same age. Same miles on the clock (more or less). […]