Hopefully after last week’s post, you’ve had a look through your writing and taken a big, red pen to any superfluous words. This time, I’m not highlighting errors as such, but easy ways to simplify the language you use in your marketing copy. Many of us have a tendency to make everything more long winded than […]
Editing tips
How to simplify your marketing copy volume 1
I wonder sometimes if my clients are taken aback when they receive their first draft of concise copy. When you’re paying for something, you want as much for your money as you can get, right? Not necessarily. When it comes to copy, less really is more. Regular readers will have sussed that this is my […]