Why “CTAs are only for sales copy, not content” is total BS. The problem: I was scrolling Insta the other day and saw a post by a fellow copywriter and content writer about the difference between copy and content. The nutshell version: copy is for selling and content is for educating. So, sales pages and […]
Writing Tips
10 ways to make your online content more inclusive (for those who have no clue where to start!).
Is your content as welcoming as you want it to be? We all want to put the welcome mat out with our content. That’s why we focus on avoiding jargon, keeping the language simple, and tailoring our messaging to our audience. However, it can be hard to judge how welcoming and inclusive your content […]
In web design, what comes first? Design or content?
My heart absolutely sank when the email came in. “Could you just shave about 300 words off that bit? The designer’s created a specific box for this section and we have to make the text fit.” I think I cried actual snotty tears on that occasion. Because here’s what the client didn’t know and […]
How to create content that’s brimming with personality.
Huzzah! If you want to know how to write anything from a sales page to a blog post, you’ll find an online template that’ll show you, step by step, exactly how to do it. That’s the good news. The bad news is that every damn online page, every blog post, every email…is starting to sound […]
5 quick content ideas for when you can’t think what to post.
Is your content creation schedule looking a little patchy right now? Between lockdown 3.0 (not an improvement on the first, I gotta say!), home schooling, and pandemic stress, your content might have slipped down your list of priorities. But don’t panic. Because I guarantee you ALREADY have enough content for at least a week. 1.That […]
Fight, flight, or freeze? How to help your business brain during the pandemic.
A panel of kick-ass speakers, their biggest venue yet, 100s of delegates with tickets, travel, and hotels booked — the coronavirus pandemic, and the near-global lockdown could’ve spelled disaster for Andrew and Pete and their grand plans for their April conference, ATOMICON20. Happily for them (and their attendees!), their brains went straight into fight […]