Copywriters don’t come cheap. So how do you make sure you’re getting enough bang for your buck? It boils down to one thing: Creating a positive working relationship. And I’m going to show you exactly how… Investing serious money on your branding is exhilarating and daunting all at the same time. It shows you’ve arrived […]
Writing Tips
Baring all: should you get personal in your business content
When it comes to business content it’s good to be human but are you in danger of over-sharing? ‘The doctors told me he might never talk’ This was my friend talking about her son. He’d been given a diagnosis of Autism at a fairly young age and according to the doc, the outlook wasn’t great. […]
Business blog burn out: 7 ways to kick writer’s block to the kerb.
Writer’s blog shouldn’t happen to you. You’re a freakin’ content marketing superstar! You have a list of blog topics locked and loaded and you’ve even drawn up a fancy pants content calendar. You know exactly what you’re going to write about, when you’ll hit publish, and where you’ll promote it. You’ve carved out a bit […]
The little-known tool that will help you improve your writing, today.
The Flesch-Kincaid scale. Hands up, my writerly friends, if you’ve never heard of it. And don’t sweat it if you haven’t; I hadn’t either until a few months ago when it was discussed in one of the many copywriting groups I stalk on Facebook. I’ve since spoken to a couple of fellow content creators who […]
How to simplify your marketing copy volume 2
Hopefully after last week’s post, you’ve had a look through your writing and taken a big, red pen to any superfluous words. This time, I’m not highlighting errors as such, but easy ways to simplify the language you use in your marketing copy. Many of us have a tendency to make everything more long winded than […]
How to simplify your marketing copy volume 1
I wonder sometimes if my clients are taken aback when they receive their first draft of concise copy. When you’re paying for something, you want as much for your money as you can get, right? Not necessarily. When it comes to copy, less really is more. Regular readers will have sussed that this is my […]