Do you know what I hated most about my post-uni sales job? It as the attitude of upper management that: ‘Everyone needs what we’re selling.’ According to them, there should’ve been a way to overcome any objection. A way to persuade absolutely anyone on our list to whip out their credit card there and then. […]
copywriting
The 4 best business investments to make BEFORE the end of the tax year.
With April fast approaching you might have done some sums and realised that you really do need to invest a little more £££ in your business if you don’t want the tax man to take ALL of your hard-earned cash come January. Question is, with so many different ways to invest in your business, how […]
Does your content need a CTA?
Why “CTAs are only for sales copy, not content” is total BS. The problem: I was scrolling Insta the other day and saw a post by a fellow copywriter and content writer about the difference between copy and content. The nutshell version: copy is for selling and content is for educating. So, sales pages and […]
One reason your customers are buying elsewhere.
I got a new car: a lovely little electric blue Fiat 500, called Gino (don’t ask, just rest assured it’s a comment on my dodgy driving!) But it wasn’t the car I really wanted. You see, it was a choice of two. Same model. Same age. Same miles on the clock (more or less). […]
What is working with a copywriter really like?
How to find a great copywriter (6 clues you’ve found a good one).
Finding a pro in any field isn’t easy. We’ve all been stung by the GP whose bedside manner stinks, the electrician who didn’t turn up when he said he would, the chartered accountant who gave crap advice. But at least you know where to start with these guys — they have the right letters after […]