I got a new car: a lovely little electric blue Fiat 500, called Gino (don’t ask, just rest assured it’s a comment on my dodgy driving!) But it wasn’t the car I really wanted. You see, it was a choice of two. Same model. Same age. Same miles on the clock (more or less). […]
small business marketing
Do you know how to write about your North Star?
“This is super important…but I don’t think it’s enough for a blog post.” A client said that to me recently. We were having our monthly catch up, hashing out what her blog posts were going to focus on for the next month. And she came up with just one sentence that summed up […]
Is it ever okay to talk politics in your content marketing?
Trump: he’s gonna make America great again or he’s a giant walking Wotsit who’s going to destroy the world in a temper tantrum. Brexit: hurrah for the Great British empire…or the economy is going to collapse and we’ll all be living off tinned ham and powdered milk by April. I’m yet to meet anyone […]
Does your business need a style guide? Here’s what you need to know.
Have you heard of a style guide before? Chances are, unless you’ve done a whole bunch of research on branding or you work in the editorial field, you haven’t. And that’s the exciting news, my business-building friends, because this is your chance to get ahead of the game and really make a splash with your […]
What the latest Facebook changes mean for your small business.
I know from talking to clients and other business owners that there’s a real temptation to build your business on Facebook, especially while you’re still in the start-up phase. Facebook is where many of you grow your communities, promote your events, and sell your products. It’s where you do most of your marketing. I’ve been […]
7 Benefits of Having a Business Blog
Have you started a business blog yet? Or have you started, uploaded a couple of posts and then let it fade? I mean, you have other stuff to do, right? You know, designing, coaching or whatever it is that your clients pay you to do… I get it. Blogging takes time and it takes […]