Is Impostor Syndrome holding you back?
How do you feel when you see those super-confident entrepreneurs at networking events? You know the ones who can just grab hold of the mic and tell the room how awesome they are. No apologies, no hesitation. They’re amazing and they know it — and I’ll bet their sales conversion rate isn’t too bad either.
I’ll bet they find it pretty easy to write their web content too.
One of the biggest stumbling blocks business owners come up against when writing their own web copy, is the inability to sell themselves. There are a few reasons that we might find this aspect of copywriting so difficult (I go into this in more detail here) but for some of you, I’m willing to bet that a sneaky little doze of Impostor syndrome might just be to blame.
Now, if there’s a way to banish that particular demon for good, please, please let me know (we’re rather good friends, Impostor Syndrome and I, although he comes to visit far less often than he used to, I’m happy to say). But, while we’re waiting for the answer, there are a few things you can do to make sure he doesn’t hang around for too long when he does pay a visit.
Make yourself a brag book.
Arrogance isn’t cool but damn, you’ve worked hard for the things you’ve achieved, so you’re allowed a few bragging rights. Think about everything you’ve accomplished in your career, the last year, the last week, whatever, and write it down. Add pictures if you have any. Any qualifications you’ve earned, courses you’ve completed, work you’re particularly proud of, relationships you’ve built, demons you’ve faced — write it all down and give yourself a shiny star sticker (okay, that’s the nursery teacher in me coming out now, but who doesn’t love stickers?).
Any time Impostor Syndrome comes knocking at your door, shove your brag book right in his horrible little face and send him packing.
Talk to your pals.
Or your Mum. But only if they’re the kind of people who’ll tell you the truth. This isn’t the time for those friends who tell you that you look good even when you know you’re looking like a troll. This is the time for the folk who call you out when you’re being a brat. When your tact-free friends tell you that you’re awesome at your job, you know you it’s the truth. Impostor syndrome won’t get a look in.
Keep your skills fresh.
There is only one occasion that you’re allowed to listen to Impostor Syndrome’s whispering. If he tells you that your skills are getting rusty and you’re not keeping up with your industry, and you know he’s right, you need to take action.
I know running a business takes up a ridiculous amount of time (hey, I’m right there with you on that one!), but you HAVE to schedule time to work on your skills. You could set yourself a regular appointment to read key industry publications or dedicate some time to completing at least one new course each year.
By far my favourite way of upskilling, is content marketing. Every time I write a blog, whether for clients or for my own blog, I’m learning. All of the research that goes into every blog post is a fantastic way to consolidate existing knowledge and it’s a great incentive to keep abreast of industry developments. And the best thing is that I’m completing serious marketing goals while I’m keeping my skills fresh. Impostor Syndrome, be gone!
Acknowledge that we ALL suffer IMPOSTOR Syndrome.
Yeah, he pays every single one of us a visit at some time or another. Don’t for one minute think that the fact that he’s banging on your door means that you actually are an impostor. We all have those moments of shaky confidence and the suspicion that everyone in the world is doing life better than we are. They’re not.
Let’s make 2018 the year we get rid of Impostor Syndrome once and for all. Whether you’re drafting a social media post, taking centre stage at a networking event, or tackling the dreaded ‘about me’ page copy, I want you to remember that you rock. You’ve got this!