Nothing strikes fear in the heart of small business owner quite like the thought of writing a bio page. Well, apart from tax returns. Or networking. Or…Okay, the point is, writing an “about me” page for your business, blog or whatever, is a tricky prospect.
And I guarantee you’ve been thinking about it all wrong.
The reason it’s so gosh darn tricky is that it feels completely unnatural to shout about your achievements. To sing your own praises. To blow your own trumpet. We’re British. That’s just not how we roll.
Well, I’ve got some good news for you. Are you paying attention to this bit? If you ignore the rest of this post or get distracted by a cup of lukewarm tea, or the dog throwing up on the carpet, make sure you at least take a note of this.
It’s not about you!
Phew, now you can relax.
As contradictory as it sounds, your “about me” page, just like the rest of your copy, is not about you.
As ever, it’s all about your customer.
So often, you’ll find websites, brochures and other marketing materials ruined by poor “about me” pages that basically just list a bunch of meaningless (to the reader, at least) qualifications or over-used adjectives (I’m a self-motivating, dynamic, creative individual. Sound familiar?).
Don’t fall into this trap.
So you have letters after your name? Great! How will that allow you to solve your client’s problem?
You have ten years experience working in your chosen field? Wonderful! Now tell me how that will affect your customer.
Paint a picture of how your specific skill set will benefit your target audience and you’ll be on the right track.
Okay, it is a little bit about you…
Because nothing in the world of copywriting is black and white, there is, of course, a caveat here.
As long as you’ve paid proper attention to the skills and attributes that your customers are looking for and shown how these will benefit their business or improve their lives, it’s absolutely okay to share the odd bit of random information about you. It’s great to give people an idea of who you are and why you’ll be suited to working with them. This is especially true for anyone who has identified their own personality as part of their USP. So don’t be afraid to let a little bit of “you” shine through too.
Stay tuned for my next post which will give you a few more tips for tackling your “about me” page, including what to include and what you should definitely avoid.
Still not sure how to go about constructing the perfect “about me” page or bio? Give me a shout: office@clarecrossan.co.uk
The form you have selected does not exist.
Leave a Reply