You need to pitch your product at a networking event, but you’re worried it’ll look like you’re only there to sell. It’s time to write your website but you don’t want to come across as too ‘salesy’. You’re great at talking to potential new clients about your business but choke when it comes to actually […]
copywriting tips
Why your web content isn’t converting…and what to do about it.
7 Benefits of Having a Business Blog
Have you started a business blog yet? Or have you started, uploaded a couple of posts and then let it fade? I mean, you have other stuff to do, right? You know, designing, coaching or whatever it is that your clients pay you to do… I get it. Blogging takes time and it takes […]
Three things to include in your about me page…and one you should definitely avoid.
The question of how to write a great about me page or bio for your small business is one that constantly crops up in entrepreneurial discussion groups. So many small business owners freeze when it comes to tackling this particular piece of copy. In my last post I concentrated on what not to do […]
The biggest mistake you’re making when writing your “about me” page.
Nothing strikes fear in the heart of small business owner quite like the thought of writing a bio page. Well, apart from tax returns. Or networking. Or…Okay, the point is, writing an “about me” page for your business, blog or whatever, is a tricky prospect. And I guarantee you’ve been thinking about it all wrong. […]